About TrueLife
Grow from the inside. Make it count outside.
TrueLife is a platform for people ready to wake up to their potential and act on it, through a magazine, a campus tour and a yearly gathering.
Who we are
TrueLife is a catalyst.
We help people dig deep, rediscover who they are and step into who they are meant to be.
We believe every person carries untapped potential. Fear, uncertainty and the limits other people place on us keep so much of it hidden. So we build spaces, stories and experiences that make reflection easier and bold action more likely.
10 years
Of Campus Conference, 2016 to 2026
18+ years
Our founder has spent building purpose-driven businesses
3
Properties, one idea: Inspire, Empower, Transform
Vision and mission
Where we are going, and how we get there.
Our Mission
To give people the stories, spaces and experiences they need to reflect honestly, dream boldly and act with courage.
Our Vision
To awaken individuals and communities to live with purpose, resilience and authenticity, so that together we can build lives, nations and legacies that truly matter.
What we stand for
Four values we hold ourselves to.
Courage
We treat reflection as the first step, and action as the point.
Purpose
We start with why a life, a team or a nation exists, then build from there.
Resilience
We make room for hard seasons, and for the strength that comes through them.
Authenticity
We invite people to show up as they are, not as the room expects.
From a simple idea to a movement
Our story, so far.
OriginA magazine with a conviction
TrueLife began with one belief: every person has a deep well of potential waiting to be unlocked. The magazine gave that belief its first home.
2016Campus Conference begins
The conversation moves onto university campuses, speaking directly to young people finding their voice.
2025The first TrueLife Experience
Our flagship gathering opens under the theme “Power of the Mind.”
Changing lives, communities and nations
What we are working toward.
Every story, event and reflection is designed to shift perspective and fuel lasting growth.
Meet the founder
Dedo Kofi.
A Ghanaian entrepreneur, speaker and advocate for transformation, with over 18 years of experience building purpose-driven businesses.
She founded Adeko Minds, a marketing and events company, and went on to shape Niche Expressions, an upscale lifestyle brand. Her path has been marked by resilience, leadership and a steady belief that people can rise above their limitations.
Through TrueLife, Dedo brings together her passion for storytelling, leadership and transformation, creating a soulful movement that is as real as it is impactful.
Featured Event
Truelife Experience 2026:
The Audacity To Dare
5-6th November 2026 | Kempinski Hotel, Accra